Joci Stauffer
Creative Thinker + Innovator
Strategist + Marketer
Bringing creativE solutions
& MEASURABLE RESULTS to ambiguous challenges
Life and work is ongoing innovation,
living each day as an adventure.
Questioning the status quo, bringing observation skills to the smallest task, and exploring new experiences around the world.
Disparate ideas solve complex, often ambiguous challenges, resulting in successful, innovative projects and new growth.
approach
Art + Science:
Creativity and insights
+
Data, metrics, and testing
Skills
Innovation
Strategy
Marketing
Brand
+
Solutions-Finding
experience
Industries:
Healthcare
Telecom
Electronics
Entertainment
+ More
SELECT CASE STUDIES
Created a health insurer’s prep for healthcare reform, including a first-of-its-kind retail store, a new marketing department, and a complete rebranding rollout (in five months!)
Scaled a trial product from one region to nationwide distribution, bringing together three divisions, a dozen regions, and hundreds of players inside and outside a Fortune 50 company.
Cut advertising budget from $14mm to $3mm; saved $11mm while optimizing media buy and messaging. Maintained the same effectiveness and higher recall than main competitor who was spending 6x more.
Worked with actuaries to uncover and address the most impactful health conditions and work to create programs and support for those conditions.
Created an onboarding and education program to explain to new members (and those new to health insurance) how to take the first few steps in seeking care while saving the insurer millions of dollars over its previous wasteful, scattershot communications.
TESTIMONIALS
SUPERVISOR
VP, MARKET RESEARCH, ANALYTICS, PLANNING & STRATEGY
You're the best strategist
I've ever met.
CLIENT
DIRECTOR, COMMUNICATIONS & MEMBER SERVICES
I want to express to you my personal appreciation for the outstanding job that you have done to manage the account, to work with me, and to go the 'extra mile!' It has truly been a rewarding and growth professional experience for me. And it was fun, too! The accomplishments could not have been achieved without you....
SUPERVISOR
DIRECTOR OF CLIENT
SERVICES
Joci has excellent marketing instincts, is intelligent, efficient, thorough, and respected by clients and teammates alike.
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